How We Drove from China to Holland by Car Using only Chinese Brands
Date : Apr 19, 2015
Organizer: Long Theatre, second floor of Long Museum West Bund
Speaker: Rogier Bikker
China is changing from the factory of the world to a place where innovation thrives. To share this message with the world, and challenge the bad perception of ‘made in China’, me and a friend drove from China to Holland by car, using only Chinese brands: a Chinese car, laptop, phone, camera, tent, sunglasses, and even underwear. In this talk I not only share the adventures of my 3-month journey through 11 countries, but also my view on how low-cost Chinese manufacturers will turn into premium global brands.
This talk is for those interested in branding, China and adventure.
